Core Financial Services: Strategic Market Intelligence

AMPLYFI empowers you to monitor broader market trends and identify strategic opportunities for market entry, exit, or repositioning. By leveraging AMPLYFI's insights, you can make informed decisions that drive impactful outcomes.


Example Use Case

"We are considering entering the Digital Wealth Management market in Southeast Asia in the next 3 years, targeting younger mobile-first consumers."



Best Practices: Strategic Market Intelligence

Feed Setup
  • Lots of feeds can be overwhelming to set up - Spend time prioritising and segmenting your strategic markets with internal stakeholder teams
  • Take a systematic approach - get one feed setup correctly, then move on to the next key area
Key Content 
  • Start with fewer, more targeted sources before going to broader, noisier sources, especially when dealing with large sectors and broader interests
  • Work with your CS manager to design custom bundles for each market and segment as you go (you can reuse them in new feeds)
Defining Interests
  • Generative Research to help define your interests - competitors, regulators, innovators, trends, topics, technologies… just ask “What X are associated with sector Y” to get started
  • Translate your interests into the languages of your sources and more parochial terms if needed - you can use LLMs to help you do this
Regular Reports
  • Repeatability - Use standard templates and questions to spot changes
  • Cadence - think in terms of weekly briefings for more operational teams, then monthly, quarterly and annual briefings for more strategic changes
Emerging Topics
  • Use Generative Research - For fast, simple answers that you can turn into deeper reports and briefings.
  • Go Back to Monitoring - as you define new markets, sources and interests add them back into your Intelligence Feeds

Case Study: Global tier 1 Aerospace OEM

A global Tier 1 aerospace OEM used AMPLYFI’s Strategic Market Intelligence to monitor market, technology, and competitor landscapes across its Civil, Horizon, and Defence divisions. This approach led to significant efficiency gains, enabling the OEM to cover:

  • Global Aerospace Markets
  • 100+ Topics and Organisations Monitored Daily
  • 200,000 Documents Analysed Monthly, equivalent to 18 years of human reading time.

“AMPLYFI is a simply fantastic tool,” noted a Market Intelligence & Strategy Manager, highlighting the platform’s impact on intelligence gathering and decision-making.