Core Financial Services: New Product Development

AMPLYFI empowers you to align new products with market needs, streamline development cycles, and optimise resources. By leveraging targeted intelligence, you can reduce development costs and increase the success rate of your offerings, ensuring faster time-to-market and enhanced market share.


Example Use Case

If you’re creating a sustainable investment product that combines ESG screening with AI-driven portfolio optimisation, AMPLYFI provides insights to gauge market demand and tailor the product to meet the needs of institutional investors focused on sustainability metrics.


New Product Development: Overview


Best Practices: New Product Development

Build On Other Areas
  • New Product Development can feed from Market, Competitor Intel, Regulatory, Technology Intel & Consumer Trends - save cost an effort by funneling insights from these areas
  • Specifically focus on Emerging Competitors, Near Term Technologies and disruptive Regulations & Trends

Case Study: Global Consumer Bank

A major global bank used AMPLYFI’s New Product Development to inform their strategy for launching a new Share Dealing Platform. By leveraging AMPLYFI’s analysis of global trends, the bank was able to answer critical questions regarding platform development and positioning.

Challenge

The bank needed guidance on defining its product strategy for a Share Dealing Platform.

Solution

AMPLYFI’s analysis provided insights into key areas, such as:

  • Who is currently excelling in this space?
  • What features define a successful platform?
  • What aspects of a platform are most valued by consumers?

Impact

The bank developed a well-informed strategy, supported by continuous insights from AMPLYFI as the product progressed.


“The insights created by AMPLYFI tools are invaluable in our decision-making process around the product launch,” noted a Global Product Innovation Manager.