Consumer Banking: Consumer Trends

AMPLYFI empowers you to understand emerging segments, behaviours, and preferences that shape consumer banking, investment, wealth management, and financial health.

Key benefits

Increase Market Share: Align with consumer interests to lower customer acquisition costs, improve lifetime value, and reduce churn rates.
Simplify Trend Identification: Reduce effort in tracking and weighing emerging trends, enabling better focus on impactful changes in the market.

Example Use Case

Monitor Gen Z and ESG (Environmental, Social, and Governance) trends to uncover what propositions are most attractive to younger demographics as they begin investing.

Consumer Trends: Overview

Best Practices: Consumer Trends

Use A Clear Structure	Think in terms of Personas, Trend Wheels and Influencer Maps Consumer Persona - who are you aligning with as a brand Trend Wheel - what topical areas can you influence and engage through Influencer Map - where are these trends being discussed by your consumers that you can listen in to
Consumer is Noisy	Avoid social media and looks for more consolidated insights if possible Look for regulatory reactions to riskier trends e.g. Finfluencers (online financial influencers)