How Automated Reports work

Easily generate presentation-ready market-intelligence reports that save your team thousands of hours of effort.

  1. Select Your Starting Point (Generative Research or Intelligence Feeds)
  2. Select Your Report Type:
    1. Generative Research - Question Only
    2. Intelligence Feeds - SWOT, PESTEL, Summary, Question
  3. Our Machine Analyst Collects the most relevant content
  4. Reviews, extracts and cleans the full documents
  5. Summarises the content based on the Report Type
  6. Adds in-line references for each section
  7. Shares the Report with you

What They are Good At

Automated Reports give our AI more time to extract content, summarise and derive insights. They are great when:

  • There is a Major Event/Change - that you want to explore more deeply
  • You find a New Interest (Organisation/Topic) - that you want to get a more complete picture of
  • You are preparing to be interrogated - and you want reliable information that you can share with stakeholders e.g. a board, or leadership group

Automated Reports are designed to provide a reliable snapshot, than can be easily exported, shared or used to inform other documentation.

What They are Less Good At

Automated Reports are a slower, less controllable tool than Generative Research or Intelligence Feeds, respectively. As such they are not so strong at:

  • Fast Answers - If you are looking for fast answers Generative Research tends to be the right solution
  • Fine Tuning - as reports take minutes to generate, it is best to be sure you have the right Question or Interest before generating them
  • Dynamic Content - report are static, they are generated on a specific set of content that does not change

Automated Reports are extremely powerful, but like many tools are best when used for their intended purpose.

5 Tips for Better Automated Reports

  • Be specific and concise with your language - the query defines the content and the answer, getting it right matters
  • Prototype - Use Generative Research or our AI Assistant to get quick answers before committing to a full Automated Report
  • Generate more than 1 Report at a time - then combine the answers to make a more comprehensive analysis
  • Regenerate Reports on the Same Topic/Question for different custom time periods to see what changes
  • Don’t panic - Reports take around 5 minutes to generate on average, which compared to the tens of hours for a human researcher means, you can have a hot drink and start a new one