Customer Intelligence with AMPLYFI

Customer Intelligence is a form of B2B market intelligence that focuses on organisations that could, or already do, buy from your organisation. AMPLYFI helps break down these organisations into three groups:

  • Unknown Customers: Organisations you could potentially sell to, identified through topical markers.
  • Target Customers: Organisations you wish to sell to but haven’t yet, where you're seeking a “way in.”
  • Existing Customers: Key accounts or customers you wish to grow or retain.

Your goal is to move organisations through these groups as quickly and effectively as possible, maximising opportunities.



How to leverage AMPLYFI for Customer Intelligence

  1. Monitor Trigger Topics for Unknown Customers: Set up AMPLYFI Intelligence Feeds around specific topics relevant to your target markets, such as “M&A rumours,” to identify opportunities.
  2. Qualify Using Generative Research/Automated Reports: When you spot potential customers, use AMPLYFI’s Generative Research to gain a complete understanding of their activities, then create Automated Reports to decide if they should be targeted.
  3. Build Account-Based Marketing for Target Customers: Develop Account-Based Marketing campaigns using insights from Generative Research and Automated Reports, tailoring them to decision-makers.
  4. Monitor Target Customers for Opportunities: Set up Intelligence Feeds and Alerts focused on target customers to identify opportunities, such as “New Product Events.”
  5. Create Account Plans for Existing Customers: Streamline your account planning by using AMPLYFI to generate SWOT and PESTEL reports each quarter, then use these reports to guide further insights.
  6. Monitor for Risks & New Opportunities: Use Intelligence Feeds to monitor changes, such as leadership shifts or new strategies, that could signal risks or opportunities.