Explore: Your Guide to Advanced Market Intelligence

In this article:

1. What is Explore?
2. Example Use Cases
3. Refining and Creating your Views
   1. Signal Types
   2. Industries
   3. Organisations
   4. Mention of Locations
   5. Sources (Source Bundles)
   6. Published Locations
   7. Original Language
4. Best Practices

💡 What is Explore?

Explore is AMPLYFI's powerful real-time data landscape and discovery tool, that gives you access to a year's worth of historic data from across the web. Allowing you to discover, refine and analyse market intelligence across thousands of documents instantly.

Key Capabilities

• Create customised views for your market intelligence use-cases
• Discover emerging trends and intelligence in real-time
• Automate manual research processes with AI-Powered filtering and search

🔍 Example Use Cases

Competitive Intelligence

Create views to understand your competitors' activities by combining Organisation inputs with Signal Types like Partnerships, New Products, and Market Entry.

Sector Intelligence

Set up views that cover specific industries or technologies using Industry filters combined with relevant keywords to stay updated on market developments.

Innovation Tracking

Track innovation trends by combining the Innovation signal type with specific Industries or Technologies mentioned in your free text search.

✏️ Refining and Creating your View

The Refine View panel is your control centre for creating precise intelligence landscapes. Each refinement input leverages AMPLYFI's AI-powered extraction technology to instantly filter millions of documents.

Signal Types

Identify specific events, business activities and strategic moves within your documents. Allowing you to zero-in on the events you most care about.

🎯 When to use: Select Signal Types when you want to track or identify specific business events or activities across your competitors and market

👉 Example use: Monitor all partnership announcements within the renewable energy sector

Industries

Filter your View by major industry classifications to focus on sector-specific intelligence:

🎯 When to use: Select Industries when you need to focus your research on specific sectors or track cross-industry trends.

👉 Example use: Comparing innovation signals across Healthcare and Technology industries.

Organisations

Access intelligence related to specific companies or institutions:

• Connected to AMPLYFI's proprietary organisation knowledge base
• Covers 12,000+ organisations and growing
• Includes all major public companies
• Custom organisations can be added through your Customer Success Manager

🎯 When to use: Select Organisations when researching specific companies, competitors, or potential partners.

👉 Example use: Monitoring all mentions of your top three competitors in industry publications.

Mention of Locations

Filter documents that mention specific countries or regions:

• Includes all major countries worldwide
• Shows where events or activities are taking place
• Different from the publication location

🎯 When to use: Select Mention Locations when you need intelligence about activities in specific geographic markets.

👉 Example use: Finding all documents mentioning supply chain disruptions in Southeast Asian countries.

Sources (Source Bundles)

Choose which content sources to include in your view:

• News: Mainstream media, industry publications, official press releases
• Company: Corporate filings, earnings calls, press releases
• Academic: Peer-reviewed journals, preprints
• Expert Analysis: Research institutions, think tanks, professional services insights

🎯 When to use: Select specific Sources when you need to focus on certain types of publications or want to compare coverage across different source types.

👉 Example use: Comparing how a new technology is covered in academic papers versus industry news.

See the Content in AMPLYFI support page for a complete breakdown of our source bundles.

Published Locations

Filter documents based on where they were published:

• Includes all major countries worldwide
• Reflects the publishing source's location
• Different from locations mentioned within the content

🎯 When to use: Select Published Locations when you want to understand how a topic is covered in specific regional publications.

👉 Example use: Analysing how a global company's activities are reported in publications from different countries.

Original Language

Filter documents based on their original publication language (all documents are translated to English in AMPLYFI):

• Shows what language the document was originally published in
• Helps identify regional or language-specific content trends

🎯 When to use: Select Original Language when you need to understand how a topic is discussed in publications from specific language regions.

👉 Example use: Finding documents about automotive innovations originally published in German.

⚡ Best Practices for Refining Your View

1. Start broad, then narrow: Begin with a wide search to understand the landscape before applying specific filters.
2. Combine parameter types: Create powerful searches by combining different parameter types (e.g., Signal Type + Industry + Organisation).
3. Use exclusions strategically: Remove irrelevant results by using the exclusion capability within each parameter type.
4. Broaden with Title or Content: If you're not seeing enough results, try expanding your search scope by switching from Title to Title or Content. This helps surface articles where your search terms may appear deeper in the text, not just in the headline.
5. Save effective views: When you discover a valuable data landscape, save it to a Project for ongoing access and sharing.
6. Monitor over time: Return to saved views regularly to track how your intelligence landscape evolves.

Read more detailed information about creating effective and valuable Explore Views