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Content in AMPLYFI
Overview
AMPLYFI delivers market intelligence by integrating diverse, high-quality content sources that provide a complete 360-degree view of your market landscape. Through our carefully curated source bundles, you gain access to insights across four essential perspectives:
- News - Includes mainstream media outlets, trade journals, and government and regulatory press releases
- Company - Content comes directly from official corporate channels, including corporate filings and press releases
- Academic - Provides research articles from pre-print repositories and peer-reviewed publications
- Expert Analysis - Features research and insights from professional services firms, market research companies, and think tanks through reports, white papers, and expert commentary on global trends and current issues
Each four essential perspectives above are bundled as distinct content categories in the application. These categories are further organised into specialised bundles that allow you to dive deep into specific areas of interest. Our content organisation systems ensure you can quickly find exactly what you need, whether you're looking for broad market trends or granular insights within a particular sector.
Detailed Content Structure
| Category | Bundle | Description |
| 📰 News | Mainstream Media | Established news outlets that deliver regular news coverage through their websites across the globe Includes major international news agencies, national newspapers, general business publications, and regional news outlets |
| Trade Journals | Specialised publications and media outlets covering specific professional fields Provides detailed coverage of industry trends, developments, and technical insights in various sectors such as aerospace & defense, automotive, energy, financial services, healthcare & pharmaceutical, and technology |
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| Official Press | News and communications directly from government bodies, regulatory authorities and international institutions Covers sources from financial regulators, central banks, national statistics offices, and international organisations |
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| Non-mainstream Media | Independent and alternative news sources offering perspectives outside major networks Covers sources from city newspapers, local television stations, community bulletins, and regional online news portals |
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| 🏦 Company | Company Filings | Formal financial documents like annual reports and earnings call transcripts, where companies detail their financial performance, business strategy, corporate governance; executives also discuss results with analysts Includes annual reports, earnings calls transcripts, responsibility/ESG reports |
| Press Releases | Official announcements distributed by companies about corporate news, product launches, partnerships, leadership changes, and other business developments | |
| 🎓 Academic | Journals | Peer-reviewed research articles published in academic journals, featuring validated research work that has undergone formal review and publication processes |
| Preprints | Research papers shared on platforms like arXiv before formal peer review, providing early access to new research findings and scientific developments | |
| 🎯 Expert Analysis | Research Institutions, Think Tanks, and Universities | Reports, commentaries, and analysis published on websites of think tanks and research institutions Provides expert insights on policy, market trends, and industry developments |
| Professional Services | Written analysis, market insights, and expert commentaries published by consulting firms, law firms, and other professional service providers through their websites Offers industry perspectives and technical interpretations of key developments |
Content Selection in Research & Reports
Within AMPLYFI Research and Reports, beyond our curated content categories and bundles mentioned above, you can also select:
- Web - Search the entire AMPLYFI database without specifying a specific category or bundle, giving you unrestricted access to all available content without having to decide which specific categories or bundles best suit your needs
- Views - Access any views you've previously created in Explore (Find out more about Views in Explore)
- Intelligence Feeds - Access any feeds available to your account
- Projects - Access any projects available to your account (Find out more about a Project)
However, in Research & Report, you are only allowed to select one type of content source for your analysis, no matter whether it's a category, a bundle, a view, an intelligence feed or a project.
If you want to select more than one category or bundle, creating a View in Explore will enable that. See more details below.
Content Selection in Explore
In Explore, you have the flexibility to select any combination of curated content categories and bundles and custom sources as you like. (Find out more about creating Views in Explore)
Want more flexibility? Create your Custom Source Bundle!
AMPLYFI provides you with the flexibility to create custom source bundles - personalised collections of information sources that matter most to your research. These bundles make it easier to focus your analysis on specific publications or websites relevant to your work.
You can access any custom source bundles curated by yourself or your colleagues that are available in your organisation's account. (Find out more about how to create a custom source bundle)